Marcus Longley is Professor of Applied Health Policy at the University of South Wales and Director of WIHSC. He was educated at the universities of Oxford, Cardiff and Bristol, and worked in the NHS for 14 years, in a variety of managerial and planning posts, and for two years with the Welsh Health Planning Forum, before joining the University in 1995. Current interests include public and client/patient involvement in shaping policy and service delivery; integrated working across public services; and many aspects of service redesign. He has led many studies of different aspects of health and social care provision, including recently reviews of Community Health Councils in Wales, and healthcare provision across rural Mid Wales, He has been a Specialist Advisor to both the House of Commons Welsh Affairs Committee and the Welsh Local Government Association, served as an Advisor to the Royal Pharmaceutical Society of Great Britain for many years, and was a member of the Welsh Government’s Self Care Board. He was elected a Fellow of the Faculty of Public Health of the Royal Colleges’ of Physicians in 2008. He has been a member of the Bevan Commission, the body that advises the Minister for Health and Social Care in Wales, and now serves as an Expert Advisor, and is a member of the Strategic Improvement Steering Group for Social Services in Wales. He is also Lead Partner for Wales, European Observatory on Health Systems and Policies/Kings Fund. In 2013 he was appointed Vice Chair of the Cardiff and Vale University Health Board.